Messaging Consent Guidelines

These guidelines apply to business-initiated messages sent through ArQonnect on WhatsApp, Instagram, Messenger, and website chat. Channel rules differ.

1. Opt-in

• Business-initiated WhatsApp template messages require prior opt-in permitted by Meta's WhatsApp Business Policy.
• Purchased, rented, or scraped contact lists are prohibited.
• Retain proof of consent and produce it on request.

2. Opt-out

After a valid opt-out, further business-initiated sends stop immediately at the send gate. Audience and campaign syncs must reflect the suppression within one business day.

3. Messaging windows

WhatsApp free-form replies follow Meta's WhatsApp customer-care messaging window. Instagram and Messenger use their own entry points and windows.

4. Broadcasts

• Only opted-in audiences and approved template content.
• Respect Meta quality / throughput tiers and any ArQonnect plan or safety caps. Cap figures are not automatically Meta's universal limits.
• No number rotation or evasion of rate or quality limits.